Travel Globally

Travel globally with Virgin Atlantic

Filed Under USA

Virgin Atlantic, like most airline companies in the world, is being affected by recession. With this worldwide economic problem coming into full swing, airline companies opted to cut jobs, drop routes and even sell some of their assets just to survive the current year. Virgin Atlantic, like its billionaire owner Richard Branson, has other plans: celebrate its 25th year of its maiden voyage.

The plan sounds ridiculous but if you take a look at it closely, the company exactly has the right plan to ride out recession. Instead of jacking up prices to drive away travellers, they are cutting down costs on airline tickets. These prices are not just on small flights but long haul flights that will bring travellers from key cities in the US to different destinations in Europe. No routes will be dropped as the company aggressively advertises for more travel not just for businesses but for tourists as well.

The aggressive pricing of Virgin Atlantic also comes from the fact that they are one of the few airline companies in the world that didn’t have to cope up with fuel price through hedging. However, the company is still preparing for a new price hike as most experts agree that a new price hike is expected this year.

Virgin Atlantic is also reaching out to other airlines in Europe particularly BMI so that they could reach an agreement for their flights. Through these agreements they may be able to expand more to other cities in Europe and reach more customers.